Quartz Events Sponsor Matching Companies: The Complete Guide for B2B Sponsors

Introduction

Finding the right sponsorship program can make or break a B2B marketing budget. Most companies are used to traditional event sponsorship — a logo on a banner, a booth in a hall, a slide in a slide deck — and then hoping the right buyer happens to walk by. Quartz Events sponsor matching companies operate on a fundamentally different premise: instead of selling visibility, they sell guaranteed, pre-qualified, one-on-one introductions to senior decision-makers who have already indicated interest in your category.

This guide breaks down exactly how the Quartz Events sponsor matching model works, who it’s built for, what sponsors actually receive, how it compares to competitors in the executive-event space, and how to decide whether it’s the right fit for your go-to-market strategy. Everything below is drawn from publicly available program details, sponsor testimonials, and comparative industry data so you can make an informed decision before committing budget.

What Is Quartz Events Sponsor Matching?

Quartz Events — also known as Quartz Network — runs invitation-only executive summits across functions like HR, finance, marketing, supply chain, IT, and operations. Rather than opening registration to anyone who buys a ticket, Quartz recruits senior executives directly and vets them before they’re allowed to attend.

The sponsorship model built around these events is known as sponsor matching: solution providers pay for a package that guarantees a set number of one-on-one meetings with executives who have been matched to their offerings based on stated business challenges, budget authority, and buying timeline. It’s less like renting a booth and more like being handed a calendar full of warm, pre-qualified sales conversations.

Quartz Network operates as part of Clarion Connect, a division of Clarion North America backed by The Blackstone Group, and has been running these programs for close to two decades.

How the Sponsor Matching Process Works

The matching process typically follows five stages:

Step	What Happens
1. Sponsor Onboarding	Company selects an event series (e.g., CONNECT CMO, CONNECT CFO, SCOPE Supply Chain) and agrees on a guaranteed meeting count.
2. Attendee Qualification	Quartz’s concierge team screens every executive attendee, capturing their current challenges, budget authority, and evaluation timeline.
3. Matching	Attendee needs are algorithmically and manually matched against each sponsor’s solution profile.
4. Attendee Opt-In	Matched executives are told in advance which sponsors want to meet them and are asked to confirm their interest before the meeting is booked.
5. One-on-One Meetings	20–30 minute meetings take place (virtually or in person), supplemented by panels, roundtables, and networking sessions.

This opt-in structure is the core differentiator. Because attendees actively choose to take the meeting, sponsors walk in without the friction of a cold pitch — the executive already knows why they’re there and has signaled genuine interest.

Quartz Events at a Glance

Detail	Information
Platform names	Quartz Network / Quartz Events
Parent company	Clarion Connect (division of Clarion North America)
Backer	The Blackstone Group
Headquarters	Manhattan Beach, California
Founded	Approximately 18 years ago
Format	Virtual and in-person leadership summits
Attendees	Invitation-only senior executives (C-suite, VP, Director)
Guaranteed meetings	15–120 per event, depending on package
Event verticals	HR, Finance, Marketing, Supply Chain, IT, Operations
Event brands	CONNECT HR, CONNECT CMO, CONNECT CFO, SCOPE Supply Chain, VISIONS CIO+CISO

Who Sponsors Quartz Events, by Function

Because each Quartz event series is built around a specific executive buyer, the sponsor mix changes depending on the event.

CONNECT HR Sponsors

Companies selling to CHROs, VP of People, and L&D leaders — including HRIS/HCM platforms, recruiting and talent-acquisition tools, learning management systems, employee engagement software, and payroll/compliance providers.

CONNECT CFO / Finance Sponsors

Companies selling to CFOs, finance directors, and controllers — including FP&A software, close-automation tools, ERP systems, AP/AR automation, and treasury management platforms.

SCOPE Supply Chain Sponsors

Companies selling to procurement and supply-chain leaders — including source-to-pay platforms, supply-chain visibility tools, supplier management systems, and warehouse/inventory software.

CONNECT CMO / Marketing Sponsors

Companies selling to CMOs and demand-generation leaders — including marketing automation, customer data platforms, ABM tools, and digital advertising solutions.

The common thread: nearly every sponsor is a B2B software, SaaS, or professional services company with a long, considered sales cycle where a single qualified conversation is worth far more than a thousand impressions.

What Sponsors Actually Get

Benefit	Description
Guaranteed meetings	15–120 one-on-one meetings per event, based on package tier
Pre-qualification data	Full profile of each matched executive’s challenges, budget, and timeline before the meeting
Managed scheduling	Quartz’s concierge team handles booking, reminders, and logistics
Thought leadership slots	Panel and educational session opportunities in most packages
Extended networking	Access to roundtables and post-event platform connections

Sponsor-side feedback consistently highlights the trade-off at the center of this model: the meetings are genuinely warm and well-qualified, but the total volume per event is modest compared to a large trade show. This makes it a fit for quality-over-quantity pipeline strategies rather than high-volume top-of-funnel campaigns.

Who Should — and Shouldn’t — Use This Model

Good fit:

• B2B SaaS and software companies targeting a specific VP/C-suite buyer
• Professional services and consulting firms selling to senior executives
• Companies with long, multi-stakeholder sales cycles
• Brands entering a new market or function and needing credibility fast

Poor fit:

• Consumer-facing (B2C) brands — the model is exclusively B2B
• Companies without a clearly defined use case for the event’s target function
• Teams that need high-volume top-of-funnel leads rather than a small number of qualified conversations
• Very early-stage companies without established case studies, since senior buyers expect proof points

Quartz Events vs. Competing Sponsor Matching Companies

Quartz isn’t the only player running matched-meeting executive events. Here’s how it stacks up against the platforms most commonly considered alongside it.

Company	Founded	HQ	Model Similarity	Notable Difference
Quartz Events	~2007–2008	Manhattan Beach, CA	Invite-only summits, guaranteed matched meetings	Backed by Blackstone via Clarion Connect; broad function coverage
Argyle Executive Forum	2004	New York, NY	Invite-only executive summits, curated sponsor meetings	Considered Quartz’s closest direct competitor
CXOsync	2008	Chicago, IL	C-suite matching events, smaller footprint	More concentrated on IT/CIO-focused audiences
Evanta (a Gartner company)	—	—	Peer-community events with sponsor matching	Backed by Gartner’s research credibility
Marcus Evans	1983	London, UK	Global private executive summits, match-based sponsorship	Larger, older, and more globally distributed
Consero	—	—	Finance-executive events with matching	Narrower focus — CFO-specific programs only
IQPC	—	—	International conferences with matching elements	Broader conference portfolio, less matching-focused

If your priority is a company with deep Blackstone-backed infrastructure and broad functional coverage across HR, finance, marketing, IT, and supply chain, Quartz is typically the default comparison point. If you need a narrower, function-specific focus (e.g., only CFOs), a specialist like Consero may be worth evaluating alongside it.

How Pricing and Packages Typically Work

Quartz Events sponsorship packages are sold by dedicated account executives and priced based on three variables:

1. Meeting volume — the number of guaranteed one-on-one meetings (15 at the entry tier, up to 120 at the top tier)
2. Event series — which functional audience you’re targeting (HR, finance, marketing, supply chain, IT)
3. Format — virtual programs are generally more accessible for reaching a national or international audience, while in-person events add networking depth at a higher cost

Because pricing isn’t publicly listed, the standard process is to contact the sponsorship team directly, specify your target buyer and desired meeting volume, and request a proposal tailored to your goals.

Tips for Getting the Most Out of Sponsor Matching

• Define your ideal buyer profile precisely. The matching algorithm and concierge team can only match you accurately if your solution’s use case, budget range, and target title are clearly articulated upfront.
• Prepare for warm, not cold, meetings. Use the pre-meeting qualification data to open with context specific to that executive’s stated challenge rather than a generic pitch.
• Take the thought-leadership slot seriously. A well-run panel session extends your visibility beyond your matched meetings to the entire attendee pool.
• Track meeting-to-pipeline conversion, not just meeting count. Because volume is intentionally smaller than a trade show, ROI should be measured on downstream pipeline value, not raw lead count.
• Compare event series, not just providers. A company selling HR tech will get far more value from CONNECT HR than from a mismatched vertical, regardless of provider.

Frequently Asked Questions

What is Quartz Events sponsor matching? It’s a B2B sponsorship model where companies pay for a guaranteed number of one-on-one meetings with pre-qualified senior executives who have been matched to their solution based on current business needs and buying intent.

How many meetings do sponsors typically get? Between 15 and 120 guaranteed meetings per event, depending on the sponsorship package purchased.

What types of companies sponsor Quartz Events? Primarily B2B software, SaaS, and professional services companies targeting C-suite or VP-level buyers across HR, finance, marketing, supply chain, IT, and operations.

Is Quartz Network part of a larger company? Yes. It operates under Clarion Connect, a division of Clarion North America, which is backed by The Blackstone Group.

How is this different from traditional conference sponsorship? Traditional sponsorship sells exposure — a logo, a booth, a banner — without any guarantee of conversation. Sponsor matching sells guaranteed, opted-in one-on-one meetings with executives who have already agreed to talk to you.

Who are Quartz Events’ main competitors? Argyle Executive Forum, CXOsync, Evanta, Marcus Evans, Consero, and IQPC are the platforms most frequently compared to Quartz in the executive-matching space.

Is this model a good fit for early-stage startups? It can be challenging. Senior executives attending these events expect established case studies and proof points, so very early-stage companies without reference customers may find it harder to convert meetings.

Does the model work for B2C brands? No. Sponsor matching in this category is built exclusively around B2B buyer-seller relationships.

Conclusion

Quartz Events sponsor matching companies solve a specific problem: getting in front of senior, hard-to-reach decision-makers without relying on cold outreach or high-volume, low-intent lead generation. The trade-off is scale — you’re getting a smaller number of meetings than a trade show would deliver, but each one is pre-qualified, opted-in, and backed by real context about the buyer’s needs.

For B2B software, SaaS, and professional services companies with a defined use case and a longer sales cycle, this model can meaningfully shorten the path from first conversation to pipeline. For consumer brands, early-stage companies without case studies, or teams optimizing purely for lead volume, a different channel is likely to deliver better results. As with any sponsorship investment, the right move is to match your growth stage and buyer profile to the event series — not just the provider — before committing budget.